API LAUNCHES TURTLE LINE
Mars Fishcare introduces the NEW API Turtle line of products for the cleanest and healthiest water! From the makers of API with over 40 years of aquatic expertise, comes a complete line of efficacious aquatic turtle treatments and food. The new treatments include a water conditioner, a powerful cleaning product (Sludge Destroyer) and a bacterial product that helps heal wounds (Turtle Fix). These products can also be used with newts and aquatic frogs. Consumers benefit by having to spend less time on routine tank maintenance and more time observing and interacting with their aquatic turtles. It's also an opportunity for retailers to replace random skus from multiple manufacturers with a single, powerful brand. With a powerful brand such as API, the aquatic reptile set will be easier for consumers to shop. Additionally, these items include an easy care guide with color coded educational icons that inform store associates and consumers which products to use, and when to use them. Available in stores September 2013.